{"id":54552,"date":"2026-05-22T15:38:22","date_gmt":"2026-05-22T18:38:22","guid":{"rendered":"https:\/\/justicapotiguar.com.br\/?p=54552"},"modified":"2026-05-22T15:42:25","modified_gmt":"2026-05-22T18:42:25","slug":"oab-rn-lanca-observatorio-da-publicidade-na-advocacia-para-fiscalizar-e-orientar-sobre-marketing-irregular","status":"publish","type":"post","link":"https:\/\/justicapotiguar.com.br\/index.php\/2026\/05\/22\/oab-rn-lanca-observatorio-da-publicidade-na-advocacia-para-fiscalizar-e-orientar-sobre-marketing-irregular\/","title":{"rendered":"OAB\/RN lan\u00e7a Observat\u00f3rio da Publicidade na Advocacia para fiscalizar e orientar sobre marketing irregular"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"675\" src=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2026\/05\/OAB-2-1024x675.jpg\" alt=\"\" class=\"wp-image-54555\" srcset=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2026\/05\/OAB-2-1024x675.jpg 1024w, https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2026\/05\/OAB-2-300x198.jpg 300w, https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2026\/05\/OAB-2-768x506.jpg 768w, https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2026\/05\/OAB-2.jpg 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p>A OAB\/RN lan\u00e7ou o Observat\u00f3rio da Publicidade na Advocacia (OPA) nesta quarta-feira (20). Respons\u00e1vel pela conscientiza\u00e7\u00e3o, fiscaliza\u00e7\u00e3o, enfrentamento e atua\u00e7\u00e3o permanente em rela\u00e7\u00e3o ao marketing jur\u00eddico no estado, o novo \u00f3rg\u00e3o \u00e9 formado por uma equipe multidisciplinar e futuramente ser\u00e1 vinculado \u00e0 Central de Fiscaliza\u00e7\u00e3o Profissional.<\/p>\n\n\n\n<p>O lan\u00e7amento aconteceu durante a Solenidade de Juramento dos novos advogados e advogadas. \u201cIdentificamos a necessidade de regulamentar nossa atua\u00e7\u00e3o no combate \u00e0 publicidade irregular, buscando adequ\u00e1-las \u00e0s normativas presentes no C\u00f3digo de \u00c9tica da Advocacia e no Provimento 205\/2021 do Conselho Federal\u201d, explica Carlos Kelsen, presidente da Ordem Potiguar.<\/p>\n\n\n\n<p>O Observat\u00f3rio ter\u00e1 como procurador o advogado Rafael Ara\u00fajo e conta com a atua\u00e7\u00e3o integrada da Presid\u00eancia, Tribunal de \u00c9tica e Disciplina, Ouvidoria, Comiss\u00e3o de Fiscaliza\u00e7\u00e3o do Exerc\u00edcio Profissional, Comiss\u00e3o de Interioriza\u00e7\u00e3o, Conselho Seccional, Conselho Federal e Setor de Comunica\u00e7\u00e3o e Marketing.<\/p><div class=\"nrfep6a10bd4debbd5\" ><!--<a href=\"https:\/\/bit.ly\/3QdrqTZ\" target=\"_blank\">\n<img src=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2023\/09\/mobile-geral.gif\"\/><a\/>--><\/div><style type=\"text\/css\">\r\n.nrfep6a10bd4debbd5 {\r\ntext-align: center;\r\n}\r\n@media screen and (min-width: 1201px) {\r\n.nrfep6a10bd4debbd5 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.nrfep6a10bd4debbd5 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.nrfep6a10bd4debbd5 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.nrfep6a10bd4debbd5 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.nrfep6a10bd4debbd5 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"toxnm6a10bd4debbb3\" ><!--<a href=\"https:\/\/bit.ly\/3QdrqTZ\" target=\"_blank\">\n<img src=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2023\/09\/desktop-geral.gif\"\/><a\/>--><\/div><style type=\"text\/css\">\r\n.toxnm6a10bd4debbb3 {\r\ntext-align: center;\nmargin-bottom: 1em;\r\n}\r\n@media screen and (min-width: 1201px) {\r\n.toxnm6a10bd4debbb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.toxnm6a10bd4debbb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.toxnm6a10bd4debbb3 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.toxnm6a10bd4debbb3 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.toxnm6a10bd4debbb3 {\r\ndisplay: none;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n\n<p>A atua\u00e7\u00e3o do \u00f3rg\u00e3o ser\u00e1 atrav\u00e9s de um trabalho de fiscaliza\u00e7\u00e3o, orienta\u00e7\u00e3o e conscientiza\u00e7\u00e3o sobre o tema, al\u00e9m de receber den\u00fancias externas, mantendo o anonimato.<\/p>\n\n\n\n<p>\u201cA comunica\u00e7\u00e3o \u00e9 uma ferramenta estrat\u00e9gica para a advocacia e deve ser usada, por\u00e9m seguindo as normas definidas pelo Conselho Federal para evitar a mercantiliza\u00e7\u00e3o da profiss\u00e3o e a exposi\u00e7\u00e3o da classe de forma inapropriada. A advocacia potiguar tamb\u00e9m poder\u00e1 consultar o Observat\u00f3rio para tirar suas d\u00favidas sobre as regras de marketing jur\u00eddico\u201d, conclui Rafael Ara\u00fajo.<br><br><em>Fonte: OAB\/RN<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A atua\u00e7\u00e3o do \u00f3rg\u00e3o ser\u00e1 atrav\u00e9s de um trabalho de fiscaliza\u00e7\u00e3o, orienta\u00e7\u00e3o e conscientiza\u00e7\u00e3o sobre o tema, al\u00e9m de receber den\u00fancias externas, mantendo o anonimato.<br \/><a class=\"more-link\" href=\"https:\/\/justicapotiguar.com.br\/index.php\/2026\/05\/22\/oab-rn-lanca-observatorio-da-publicidade-na-advocacia-para-fiscalizar-e-orientar-sobre-marketing-irregular\/\">Mais&#8230;<\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts\/54552"}],"collection":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=54552"}],"version-history":[{"count":2,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts\/54552\/revisions"}],"predecessor-version":[{"id":54556,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts\/54552\/revisions\/54556"}],"wp:attachment":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=54552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=54552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=54552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}