{"id":3561,"date":"2019-11-01T07:47:28","date_gmt":"2019-11-01T10:47:28","guid":{"rendered":"https:\/\/justicapotiguar.com.br\/?p=3561"},"modified":"2019-11-01T07:47:28","modified_gmt":"2019-11-01T10:47:28","slug":"arbitragem-manda-heineken-manter-contrato-de-distribuicao-com-coca-cola","status":"publish","type":"post","link":"https:\/\/justicapotiguar.com.br\/index.php\/2019\/11\/01\/arbitragem-manda-heineken-manter-contrato-de-distribuicao-com-coca-cola\/","title":{"rendered":"Arbitragem manda Heineken manter contrato de distribui\u00e7\u00e3o com Coca-Cola"},"content":{"rendered":"\n<p>O Grupo Heineken perdeu processo arbitral no qual disputava com a Coca-Cola Brasil os direitos de distribui\u00e7\u00e3o das marcas de cerveja da empresa. Com isso, o grupo deve manter os acordos com as distribuidoras da empresa de refrigerantes at\u00e9 19 de mar\u00e7o de 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"640\" height=\"434\" src=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2019\/10\/640x640heine1.jpeg\" alt=\"\" class=\"wp-image-3097\" srcset=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2019\/10\/640x640heine1.jpeg 640w, https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2019\/10\/640x640heine1-300x203.jpeg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption>REUTERS\/Eric Gaillard\/File Photo<\/figcaption><\/figure>\n\n\n\n<p><br>O processo teve in\u00edcio quando a Heineken, ap\u00f3s comprar a antiga Brasil Kirin (dona da cerveja Schin), em 2017, quis encerrar seus contratos com as distribuidoras da Coca-Cola Femsa e passar a usar apenas a estrutura da adquirida.<\/p>\n\n\n\n<p><br>A decis\u00e3o do tribunal privado, da qual n\u00e3o cabe recurso, foi divulgada em fato relevante pela Coca-Cola Femsa. A empresa \u00e9 respons\u00e1vel pela distribui\u00e7\u00e3o de marcas como Heineken, Kaiser e Sol.<\/p><div class=\"oocqy69d40c14bf8c9\" ><!--<a href=\"https:\/\/bit.ly\/3QdrqTZ\" target=\"_blank\">\n<img src=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2023\/09\/mobile-geral.gif\"\/><a\/>--><\/div><style type=\"text\/css\">\r\n.oocqy69d40c14bf8c9 {\r\ntext-align: center;\r\n}\r\n@media screen and (min-width: 1201px) {\r\n.oocqy69d40c14bf8c9 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.oocqy69d40c14bf8c9 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.oocqy69d40c14bf8c9 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.oocqy69d40c14bf8c9 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.oocqy69d40c14bf8c9 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"xkpgb69d40c14bf8b2\" ><!--<a href=\"https:\/\/bit.ly\/3QdrqTZ\" target=\"_blank\">\n<img src=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2023\/09\/desktop-geral.gif\"\/><a\/>--><\/div><style type=\"text\/css\">\r\n.xkpgb69d40c14bf8b2 {\r\ntext-align: center;\nmargin-bottom: 1em;\r\n}\r\n@media screen and (min-width: 1201px) {\r\n.xkpgb69d40c14bf8b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xkpgb69d40c14bf8b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xkpgb69d40c14bf8b2 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xkpgb69d40c14bf8b2 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xkpgb69d40c14bf8b2 {\r\ndisplay: none;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n\n<p><br>O grupo Heineken continuar\u00e1 a operar com dois sistemas, mantendo o controle direto sobre a distribui\u00e7\u00e3o de marcas que pertenciam \u00e0 Kirin, como as cervejas Schin, Glacial, Baden Baden e Eisenbahn, al\u00e9m dos refrigerantes Ituba\u00edna.<\/p>\n\n\n\n<p>Folhapress<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com isso, o grupo deve manter os acordos com as distribuidoras da empresa de refrigerantes at\u00e9 19 de mar\u00e7o de 2022.<br \/><a class=\"more-link\" href=\"https:\/\/justicapotiguar.com.br\/index.php\/2019\/11\/01\/arbitragem-manda-heineken-manter-contrato-de-distribuicao-com-coca-cola\/\">Mais&#8230;<\/a><\/p>\n","protected":false},"author":5,"featured_media":3097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts\/3561"}],"collection":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=3561"}],"version-history":[{"count":1,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts\/3561\/revisions"}],"predecessor-version":[{"id":3562,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts\/3561\/revisions\/3562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/media\/3097"}],"wp:attachment":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=3561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=3561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=3561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}