{"id":13650,"date":"2020-10-07T12:39:55","date_gmt":"2020-10-07T15:39:55","guid":{"rendered":"https:\/\/justicapotiguar.com.br\/?p=13650"},"modified":"2020-10-07T10:59:59","modified_gmt":"2020-10-07T13:59:59","slug":"dpu-entra-com-acao-cobrando-r-10-milhoes-do-magalu-por-marketing-de-lacracao-com-trainee-para-negros","status":"publish","type":"post","link":"https:\/\/justicapotiguar.com.br\/index.php\/2020\/10\/07\/dpu-entra-com-acao-cobrando-r-10-milhoes-do-magalu-por-marketing-de-lacracao-com-trainee-para-negros\/","title":{"rendered":"DPU entra com a\u00e7\u00e3o cobrando R$ 10 milh\u00f5es do  Magalu por &#8216;marketing de lacra\u00e7\u00e3o&#8217; com trainee para negros"},"content":{"rendered":"\n<p>A\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/tudo-sobre.estadao.com.br\/defensoria-publica\" target=\"_blank\"><strong>Defensoria P\u00fablica<\/strong><\/a>\u00a0da Uni\u00e3o (DPU) entrou com uma a\u00e7\u00e3o civil p\u00fablica na Justi\u00e7a do Trabalho contra o que chamou de &#8220;marketing de lacra\u00e7\u00e3o&#8221; do\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/tudo-sobre.estadao.com.br\/magazine-luiza\" target=\"_blank\"><strong>Magazine Luiza<\/strong><\/a>\u00a0por\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/economia.estadao.com.br\/noticias\/geral,magazine-luiza-so-aceitara-negros-em-proximo-programa-de-trainee,70003443497.amp\" target=\"_blank\"><strong>abrir um programa de trainees exclusivo para negros<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"495\" height=\"619\" src=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2020\/10\/images-40.jpeg\" alt=\"\" class=\"wp-image-13651\" srcset=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2020\/10\/images-40.jpeg 495w, https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2020\/10\/images-40-240x300.jpeg 240w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><figcaption>Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p>Para o autor da peti\u00e7\u00e3o, o defensor Jovino Bento J\u00fanior, embora a inclus\u00e3o social de negros e qualquer outro grupo seja desej\u00e1vel, o programa em quest\u00e3o &#8220;n\u00e3o \u00e9 medida necess\u00e1ria &#8211; pois existem outras e est\u00e3o dispon\u00edveis para se atingir o mesmo objetivo -, e nem possui proporcionalidade estrita &#8211; j\u00e1 que haveria imensa despropor\u00e7\u00e3o entre o b\u00f4nus esperado e o \u00f4nus da medida, a ser arcado por milh\u00f5es de trabalhadores&#8221;.<\/p><div class=\"xhmgk6a01c4eac47d8\" ><!--<a href=\"https:\/\/bit.ly\/3QdrqTZ\" target=\"_blank\">\n<img src=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2023\/09\/mobile-geral.gif\"\/><a\/>--><\/div><style type=\"text\/css\">\r\n.xhmgk6a01c4eac47d8 {\r\ntext-align: center;\r\n}\r\n@media screen and (min-width: 1201px) {\r\n.xhmgk6a01c4eac47d8 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.xhmgk6a01c4eac47d8 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.xhmgk6a01c4eac47d8 {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.xhmgk6a01c4eac47d8 {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.xhmgk6a01c4eac47d8 {\r\ndisplay: block;\r\n}\r\n}\r\n<\/style>\r\n<div class=\"puhsz6a01c4eac47bb\" ><!--<a href=\"https:\/\/bit.ly\/3QdrqTZ\" target=\"_blank\">\n<img src=\"https:\/\/justicapotiguar.com.br\/wp-content\/uploads\/2023\/09\/desktop-geral.gif\"\/><a\/>--><\/div><style type=\"text\/css\">\r\n.puhsz6a01c4eac47bb {\r\ntext-align: center;\nmargin-bottom: 1em;\r\n}\r\n@media screen and (min-width: 1201px) {\r\n.puhsz6a01c4eac47bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 993px) and (max-width: 1200px) {\r\n.puhsz6a01c4eac47bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 769px) and (max-width: 992px) {\r\n.puhsz6a01c4eac47bb {\r\ndisplay: block;\r\n}\r\n}\r\n@media screen and (min-width: 768px) and (max-width: 768px) {\r\n.puhsz6a01c4eac47bb {\r\ndisplay: none;\r\n}\r\n}\r\n@media screen and (max-width: 767px) {\r\n.puhsz6a01c4eac47bb {\r\ndisplay: none;\r\n}\r\n}\r\n<\/style>\r\n\n\n\n\n<p>&#8220;O an\u00fancio para o programa de trainee exclusivo para candidatos autodeclarados negros \u00e9 certamente uma estrat\u00e9gia de marketing empresarial&#8221;, diz a a\u00e7\u00e3o. &#8220;Trata-se de fen\u00f4meno amplamente difundido hodiernamente, sendo que os profissionais que trabalham com publicidade, propaganda e marketing j\u00e1 possuem at\u00e9 mesmo um nome t\u00e9cnico para ele: Marketing de Lacra\u00e7\u00e3o.&#8221;<\/p>\n\n\n\n<p>O processo est\u00e1 cobrando da rede varejista R$ 10 milh\u00f5es de indeniza\u00e7\u00e3o por danos morais coletivos pela &#8220;viola\u00e7\u00e3o de direitos de milh\u00f5es de trabalhadores (discrimina\u00e7\u00e3o por motivos de ra\u00e7a ou cor, inviabilizando o acesso ao mercado de trabalho)&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0Defensoria P\u00fablica\u00a0da Uni\u00e3o (DPU) entrou com uma a\u00e7\u00e3o civil p\u00fablica na Justi\u00e7a do Trabalho contra o que chamou de &#8220;marketing de lacra\u00e7\u00e3o&#8221; do\u00a0Magazine Luiza\u00a0por\u00a0abrir um programa de trainees exclusivo para negros. Para o autor da peti\u00e7\u00e3o, o defensor Jovino Bento J\u00fanior, embora a inclus\u00e3o social de negros e qualquer outro grupo seja desej\u00e1vel, o programa<br \/><a class=\"more-link\" href=\"https:\/\/justicapotiguar.com.br\/index.php\/2020\/10\/07\/dpu-entra-com-acao-cobrando-r-10-milhoes-do-magalu-por-marketing-de-lacracao-com-trainee-para-negros\/\">Mais&#8230;<\/a><\/p>\n","protected":false},"author":5,"featured_media":13651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13650"}],"collection":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=13650"}],"version-history":[{"count":1,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13650\/revisions"}],"predecessor-version":[{"id":13652,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/posts\/13650\/revisions\/13652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/media\/13651"}],"wp:attachment":[{"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=13650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=13650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justicapotiguar.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=13650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}